Ben Ng - Senior Motion Designer
Ben Ng - Senior Motion Designer
BRIEF
In the run-up to the 2016 Olympics, CA Technologies was looking for a social media asset that showcased the increasingly important role data analytics was having in the world of athletics. I was given one week for this assignment.
IDEATION
After researching sports science media and considering the asset’s themes of progress and analysis, I felt that overlaying FUI (Futuristic User Interfaces) over stock footage of athletes was clearly the best solution.
STYLE DECISIONS
For the majority of the UI, I stuck to horizontal and vertical lines to promote feelings of order and precision. The most prominent parts were non-orthogonal because they represented the intersection between data and humanity.