Ben Ng - Senior Motion Designer

Google

GOOGLE CLOUD SKILLS BOOST

Roles: Animation

BRIEF

Google aims to equip 40 million people with Google Cloud skills via its online platform, Google Cloud Skills Boost. One of the many tasks I’ve completed for GCSB is animating the promotional announcement video.

IDEATION

I asked the following:

  • What’s the right balance of animated to
    non-animated content?

  • Do certain parts of the script / music lend themselves to more or less activity?

  • How do I work with the browser graphic instead of feeling constrained by it?

STYLE DECISIONS

I favored slow opacity fades and animation ramps to match the calm tone of the voiceover and music.

 
 
 

by Ben Ng, All rights reserved.