BRIEF

I was asked to add an air of levity to 1/29 Film’s bold, chunky logo.

IDEATION

Comedy needs characters, so the numbers gained sentience.
And stories need conflict. I noticed the 9 where one might expect a 3.
A concept was born.

STYLE DECISIONS

Physical gags and fight clouds are a hallmark of old classic cartoons, so my aesthetic and music choices were a reflection of that.