OVERVIEW

This project was the result of a Target to make an animation for social media channels that would generate “Surprise and Delight.” Red and white were the only permissible colors, and a focus on objects due to the product-oriented nature of target’s business.

I asked the following:

• What objects are similar to the Target logo, so they can be used as an exit point for the animation?

• How can I transition from a red to a white background, and vice versa?

The image of a paper airplane hitting the Target logo made its way into my head, and became the core of the piece.

STYLE DECISIONS

Whenever possible, I wanted animations to be moving upwards to promote a feeling of lightness and joy. I also tried to display a diversity of objects - Sun, plant, toy, animal, electronic, abstract shape.